- Collaborated with the VP of Data & Insights to design and execute tracking and reporting strategies across all products.
- Led integration and implementation efforts, providing expert guidance on cross-platform metrics, reporting, and logging systems’ architecture.
- Orchestrated data integrations and ETL pipelines into multiple BI tools, including Google Analytics, BigQuery, and Mixpanel.
- Worked with the product team to establish appropriate metrics and tracking plans, documenting all work and drafting comprehensive technical specifications.
- Ensured compliance with industry-leading analytics and logging best practices, consistently setting high standards for the team.
- Developed and maintained full-stack web applications for clients using Node.js, TypeScript, React and other relevant technologies.
- Collaborated with clients to gather requirements and create technical specifications for web projects, ensuring a thorough understanding of their needs and goals.
- Designed and implemented complex APIs and web services, including integrations with third-party services and databases.
- Maintained and updated existing web applications, implementing new features and improvements to meet evolving business needs.
- Designed and developed e-commerce website using the latest web technologies and frameworks.
- Managed and maintained product catalog, ensuring accurate and up-to-date product information, pricing, and availability.
- Implemented advanced analytics and tracking solutions, providing insights into website traffic, user behavior, and other key metrics.
- Executed digital marketing campaigns, including email marketing, search engine optimization, and pay-per- click advertising, to drive traffic, generate leads, and increase online sales.
- Managed and maintained the IT infrastructure, including desktops, laptops, servers, and network equipment.
- Oversaw the day-to-day operations of the customer service team, managing and directing all aspects of the customer service experience, including POS transactions.
- Created and maintained employee schedules, providing optimal coverage during peak hours and balancing staff needs with business demands.
- Analyzed and reported on key POS-related metrics, such as sales volume, refunds, and inventory levels, identifying areas for improvement.
- Completed administrative tasks related to customer service and POS transactions, such as record-keeping, budgeting, and forecasting, ensuring accuracy and timely completion.